Does environmental certification help improve the market value of EVA bags?
In today’s market environment where environmental awareness is increasing, consumers are paying more and more attention to the environmental performance and sustainability of products. As an environmentally friendly soft packaging material, EVA (ethylene-vinyl acetate copolymer) bags have been widely used in electronic product packaging, sports equipment protection, handbag making and other fields due to their good flexibility, low temperature resistance and environmental recyclability. This article will explore whether environmental certification can help improve the market value of EVA bags and analyze its impact on market competitiveness.
I. Definition and Importance of Environmental Certification
(I) Definition
Environmental certification refers to the process of evaluating and certifying the environmental performance of products or services by third-party professional organizations. These certifications are usually based on a series of strict environmental standards and requirements, such as the recyclability of materials, energy consumption in the production process, and the emission of hazardous substances. Common environmental certifications include OEKO-TEX® Standard 100, GRS (Global Recycling Standard), GOTS (Global Organic Textile Standard), etc.
(II) Importance
Consumer Trust: Environmental certification provides consumers with a clear signal that a product meets specific environmental standards. This helps build consumer trust in the brand, especially in a market with growing environmental awareness.
Market competitiveness: Products with environmental certification are more competitive in the market. Consumers are increasingly inclined to choose environmentally friendly products, making environmental certification an important factor in product differentiation.
Regulatory compliance: In some regions, environmental regulations require that products must meet specific environmental standards before they can enter the market. Environmental certification can help companies ensure that their products meet these regulatory requirements and avoid legal risks.
2. Market status of EVA bags
(I) Market demand growth
Data shows that in the past five years, Chinese consumers have significantly increased their demand for high-quality, environmentally friendly and uniquely designed EVA handbags. This trend has driven market players to invest in innovation and sustainability, while also attracting more domestic and foreign brands to enter the Chinese market. The global ethylene-vinyl acetate (EVA) packaging market is also growing steadily and is expected to reach US$833.86 million by 2029, with a compound annual growth rate of 4.20%
(II) Consumer preferences
Consumers’ preferences for EVA bags are mainly concentrated in the following aspects:
Environmental performance: With the improvement of environmental awareness, consumers are paying more and more attention to the environmental performance of products. The recyclability and biodegradability of EVA bags make them an important alternative to traditional plastics
Design and function: Consumers’ growing demand for personalized and limited edition products has prompted manufacturers to develop more diversified and unique EVA bags. In addition, the lightweight, multifunctional and diversified design of EVA bags are also the trend of market development
Brand and quality: Well-known brands usually pay more attention to product quality and environmental performance, so they are more likely to gain consumer trust. For example, brands such as Pride Mobility and Drive Medical are favored by the market for their high quality and environmentally certified products
III. The impact of environmental certification on the market value of EVA bags
(I) Enhance brand image
Environmental certification can significantly enhance the brand image and establish an image of environmental protection and sustainable development in the minds of consumers. For example, EVA bags that have obtained OEKO-TEX® Standard 100 certification indicate that their products are harmless to human health, which helps to enhance consumers’ trust and goodwill in the brand
(II) Increase product added value
Environmental certification not only enhances the brand image, but also increases the added value of the product. Consumers are willing to pay a higher price for environmentally friendly products, which makes EVA bags with environmental certification more competitive in the market. For example, the price of GRS-certified EVA bags is usually 10%-20% higher than that of uncertified products
(III) Promote market expansion
Environmental certification helps products enter a wider range of markets, especially those with higher environmental requirements. For example, the European and North American markets have a higher demand for environmentally friendly products, and EVA bags with relevant environmental certifications are more likely to enter these markets. In addition, with the deepening of the “Belt and Road” initiative, EVA handbag products are expected to further expand the international market and bring more business opportunities to related companies
(IV) Enhance consumer trust
Environmental certification provides consumers with a clear signal that the product meets specific environmental standards. This helps build consumer trust in the brand, especially in markets with increasing environmental awareness. For example, EVA bags that have obtained GOTS certification indicate that their products use organic materials and meet strict organic and sustainable standards, which helps enhance consumer trust in the product
IV. Case analysis
(I) Successful cases
Brand A: Brand A is a well-known EVA bag manufacturer whose products have obtained multiple environmental certifications, including OEKO-TEX® Standard 100 and GRS certification. These certifications not only enhance the brand image, but also increase the added value of the products, making them more competitive in the market. Brand A’s EVA bags have achieved remarkable success in the European and North American markets, with sales increasing by 50% in the past five years
Brand B: Brand B focuses on producing environmentally friendly and sustainable EVA bags, and its products have obtained GOTS and OCS certifications. Through these certifications, Brand B has successfully attracted a large number of consumers who pay attention to environmental protection, and its products have gradually increased their market share. Brand B’s EVA bags have also achieved good sales performance in the Asian market, especially in the Japanese and Korean markets
(II) Failure Cases
Brand C: Although Brand C produces high-quality EVA bags, it has not obtained any environmental certification. In the context of increasingly fierce market competition, Brand C’s products have gradually lost market share, and consumers are more inclined to choose competitor products that have obtained environmental certifications. Brand C’s sales have fallen by 30% in the past three years
V. Conclusion
Environmental certification has a significant role in enhancing the market value of EVA bags. By obtaining environmental certification, EVA bags can not only enhance the brand image and increase product added value, but also promote market expansion and enhance consumer trust. In a market environment where environmental awareness is increasing, environmental certification has become a key factor in the competition in the EVA bag market. Brand owners should actively seek environmental certification to enhance the market competitiveness and value of their products and meet consumers’ demand for environmentally friendly products.
Post time: Jan-12-2025